Hi, I’m Angie

My story

I spent more than two decades in technology, across the UK and UAE, working up to Director level. Good companies, difficult companies, roles I loved, roles I left, and a few that taught me more about myself than I expected.

For most of that time I was good at my job. I delivered. I was reliable, thorough, and I took my commitments seriously. When I moved into leadership, I assumed those same qualities would carry me through.

They didn’t. Not on their own.

What I discovered, slowly and not always gracefully, was that leading people is a completely different skill to doing the work. I spent years frustrated that my team couldn’t match my standards, convinced it would be faster to do things myself, and secretly wishing I could just get on with the technical work without the people side of it.

Everything changed when I joined a company where the whole culture was built differently. Coaching style leadership, continuous feedback, looking for potential rather than dwelling on what wasn’t working. I saw what it looked like when a team actually trusted each other, and I realised I’d been approaching the whole thing wrong.

That experience, combined with proper coach training, changed how I worked. I stopped trying to control outcomes and started paying attention to people. Stopped needing to be the expert in everything. Found that trusting people, genuinely trusting them, tended to produce better results than managing every detail.

It also made work considerably less exhausting.

I started coach training to become a better leader. I kept going because I genuinely enjoyed it. For a few years I coached alongside my day job, building hours toward my ICF qualification. By the time I left tech, it wasn’t a dramatic leap. I’d already found what I wanted to be doing.

Let’s talk